The Women's Wellness Retreat, hosted by WovenGrace Wellness, was designed for women, by women. WovenGrace's team aimed to effectively market their 2023 wellness event, with a strategic focus on reaching busy, working women seeking holistic well-being. Additionally, they sought to secure investors, sponsors, and brand/influencer collaborations through well-executed PR strategies. A key component of my role was to meticulously organize and streamline various assets, making them easily accessable for the entire WovenGrace team.

​

The key project goals for the Women's Wellness Retreat included: identifying their target market, crafting a robust digital strategy that focused chiefly on brand awareness and tangentially on ticket sales, creating clear campaign guidelines to ensure consistency and organization team-wide, strategically managing public relations to boost their positive public image and overall reach, and developing a comprehensive editorial calendar to establish a strong online presence and direction.