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- Hunter Walker, Founder of Vidrio Collective
"We continue to partner with Alicia because she goes above and beyond at bringing our visions, brand and ideas to life, on time and within budget every time. Simply the best."
Bridging the gap between time and fashion
Make a statement
not a footprint
Designing products aligned with Vidrio Collective's value, "distinguishing ourself with responsible values, solidarity approach, and strong environmental and social commitments"
Vidrio Collective is proud to be a queer owned company. The incorporated rainbow both reflects the brand's pride, and signifies Vidrio's inclusive philosophy.
The branding process began by curating a collection of custom design elements, logo variations, icons, and digital innovations.
Disrupting fast fashion
Brief
Naming
Brand Identity
Brand Strategy
Visual Identity
Art Direction
Brand Guidelines
Photography
Launch Social Accounts
Vidrio Collective
Vidrio collective is a queer-owned, sustainably sourced glassware brand at the heart of the current ecological and environmental context, based in New York, NY. Their team was looking to define Vidrio's brand identity by producing original content that would resonate with their community.
Their key project goals included: identifying their brand identity and strategy, ideating interactive marketing concepts and engagement pieces, and launching their social media platforms with strategic plans for igniting engagement, interaction and online conversation.
