In burnout culture,
kindess and grace are radical
Life Woven with Grace
Wovengrace Wellness
Marketing Strategy
Art Direction
Website Design
Copywriting
Blog
Brief
WovenGrace Wellness was born out of the COVID 19 pandemic and a desire to begin to heal the hurts that were left behind from months of grief and isolation and even before. Wovengrace offers Telehealth and in-person counseling sessions, yoga classes, and wellness courses across the state of North Carolina.
Their key project goals included : constructing a clear brand identity, forging a value-driven strategy that entices action and builds a loyal following — through strategy, design, and creative content, building a used friendly website that could be maintained in house, and building out a blog with several posts related to mental wellbeing.
Approach Gently
Stay Confidently
The new brand assets for Wovengrace signifies transparency, support and openness — rooted in integrity and genuine growth. The brand has both a soft approach in it’s and a confident presence. With the minimalist design and grounding bold font in mind, the website speaks to exponential growth.
